About The Mum Brand

Because moms deserve more than coffee and chaos.

You know that version of you that existed before motherhood? The one who could finish a thought, drink her coffee while it was still hot, and remember why she walked into a room? 

Yeah. We miss her too.

That’s why The Mum Brand was born.

We’re a small team of moms and friends who got tired (literally) of the “just push through” mentality that comes with #tiredmomlife. We were running on caffeine, crumbs, and pure survival mode - and the wellness world wasn’t helping.

Everything out there was made for gym bros, glow-up influencers, or 22-year-olds who think burnout is a personality trait.

Nothing was made for us.

So we decided to fix that.

We started with a simple idea:

What if moms had access to products made just for our bodies, our brains, and our real daily lives?

Products that actually work, because they’re backed by science - not hype.

That’s how MumFuel came to life.

It’s our very first product - a clean, smart energy + focus supplement made with premium ingredients that were handpicked with the help of experts and scientists.
We're talking clarity, calm energy, and a brain that finally feels like it’s firing again.

Why we do this

Because motherhood is the most beautiful, exhausting, overstimulating rollercoaster on earth - and it deserves better support.

We built The Mum Brand to make that happen.
One product. One mom. One better day at a time.

What we believe

• Moms aren’t broken - we’re just always putting others first, and need better support for ourselves.

• Wellness should fit your real life, not your Instagram feed.

• You deserve products that work and a brand that actually gets you.

We’re just getting started... MumFuel is the first of many products designed to help you feel like you again.

So here’s to less burnout, more bandwidth, and the tiny moments that make it all worth it.

You’ve got enough to carry.
Let us help lighten the load. 🩷

- The Mum Brand Team
Real parents. Really trying to make a difference.